{"product_id":"achillies-hood","title":"Achilles Hood","description":"\u003cp\u003eThe Achilles Hood represents one, often uncomfortable truth, that we are not here forever\u003c\/p\u003e\n\u003cp\u003eInspired by the words of Homer and The Iliad, the design reflects the concept that mortality should not be feared but used as motivation.\u003c\/p\u003e\n\u003cp\u003eThe gods envy us. They envy us because we’re mortal, because every day could be our last.\u003c\/p\u003e\n\u003cp\u003eThe stoics teach us the phrase Memento Mori, that means remember death, and the practice of reflection on mortality that goes back to Socrates.\u003c\/p\u003e\n\u003cp\u003eIt’s there for clarity and perspective, not darkness or fear, and the acceptance can actually free us from what often holds us back, yourself.\u003c\/p\u003e\n\u003cp\u003e‘Let us prepare our minds as if we’d come to the very end of life. Let’s postpone nothing. Let us balance life’s books each day.’ Seneca\u003c\/p\u003e\n\u003cp\u003eEvery decision matters. Every moment counts.\u003c\/p\u003e\n\u003cp\u003eThe design was built to encourage a change of perspective..\u003c\/p\u003e\n\u003cp\u003eIt serves to help us remember that we are not here forever, and that the life we have happens now, not someday, not when everything feel perfect, but the very moment where we stand now.\u003c\/p\u003e\n\u003cp\u003eWhen we truly understand that, we stop delaying what matters.\u003cbr\u003eWe stop holding ourselves back.\u003cbr\u003eWe start showing up as the person we know we can be.\u003c\/p\u003e\n\u003cp\u003eNot for fear, but for clarity.\u003cbr\u003eAnd using that clarity to move forward with purpose.\u003c\/p\u003e\n\u003cp\u003eOur Always Forward Hoods blend 70% ringspun cotton with 30% recycled polyester for a heavyweight feel that stays soft, warm, and consciously made. The cotton-faced fabric and brushed back fleece deliver all-day comfort whether you’re out in the cold or deep in the work.\u003cbr\u003eDesigned with an oversized fit and drop shoulder style for a relaxed, lived-in look. Featuring a three-panel double fabric hood, ribbed cuffs and hem, and a front pouch pocket with an inner media pocket every detail is made to move with you.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWASH INSIDE OUT AND DO NOT TUMBLE DRY\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eMADE TO ORDER – PLEASE ALLOW 4-5 WORKING DAYS FOR DISPATCH.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Always Forward","offers":[{"title":"Black \/ S","offer_id":52952354128208,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":52952354160976,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":52952354095440,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":52952354193744,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":52952354226512,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":52952354259280,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ S","offer_id":52952354324816,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ M","offer_id":52952354357584,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ L","offer_id":52952354292048,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ XL","offer_id":52952354390352,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 2XL","offer_id":52952354423120,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 3XL","offer_id":52952354455888,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0235\/6816\/files\/Photoroom_20260427_011044-Photoroom.jpg?v=1777318141","url":"https:\/\/www.alwaysforwardbrand.co.uk\/products\/achillies-hood","provider":"Always Forward","version":"1.0","type":"link"}